Assess Your Marketing

How Effective is Your Marketing?

  • You can complete this quick, ten part assessment in less than two minutes, and you will receive your results via email immediately!!!

  • Read the statements in each section, and check the box only if you can answer YES to all statements in that section.



You know what is really important to your customers, (from asking them regularly), and you have improved your products and services to meet your customers’ priorities better than the competition.
Your marketing materials communicate the specific challenges your clients face (including the home and landing pages on your web site), and they communicate the costs of ignoring these challenges and the benefits customers get by doing business with you.
You have a Value Proposition that attracts the customers you want and separates your business from competitors. Your customers value what makes your company unique, special or different.
You have calculated the Lifetime Value of your good customers, and you spend enough time and money on current customers to not only prevent customer defection, but also to develop loyal customers that recommend you.
You have identified and targeted the good prospects in your market, and you market to them directly and consistently. Rather than winging it, you have an executable marketing plan for building your reputation, strengthening your relationships, and meeting your goals (less than 20% have a strategic marketing plan).
Your reputation is growing; both prospects and customers in your market recognize your firms's experts as trusted advisors or thought leaders. Common marketing tools include white papers, case studies, e-books, podcasts, webinars, videos, and assessments.
You have determined the best lead generation tools for reaching your targets, and you have implemented online and offline tactics that really work. You track, test and improve your marketing campaigns. You know your cost per lead and cost per sale.
Instead of allowing 80% of leads and prospects to fall through the cracks, you nurture and educate the prospects not ready to buy, and you use a system to build relationships, trust, credibility, awareness, and interest with prospects and customers. This Relationship Marketing System is mostly automated, so it requires minimal effort from salespeople.
Sales focuses more on qualified, sales-ready prospects and customers than on prospecting because Marketing generates leads, nurtures prospects, and builds loyalty. Working together, your team has mapped out and documented an effective marketing and sales process that produces results.
You are generating profitable growth, and your firm is more profitable and worth significantly more than competitor firms with similar revenue. You have a Marketing Edge.
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Latest News - Center
Are You Falling Behind by Pushing Products or
Surging Ahead by Advising Customers?
3 CommentsTuesday, 2 April 2013  |  Tuck Mixon
Are You Falling Behind by Pushing Products or <br>Surging Ahead by Advising Customers?

If the vast majority of prospective customers resist your prospecting efforts, your salespeople may be pushing their products instead of engaging prospects in conversations they care about. 68% of companies still sell by pushing product, and they are falling behind companies that engage customers in business conversations about issues that matter to the customer.These engaging salespeople are surging ahead by influencing their prospects' buying preferences.

Sales Hiring Webinar Recording
Saturday, 30 March 2013  |  Tuck Mixon
Sales Hiring Webinar Recording

If you have ever hired a salesperson that did not work out, even though you were sure they would, or you know you need stronger salespeople to combat how difficult selling has become in 2013, then this Webinar will provide you with the information to help you identify and select those very salespeople.

Free Sales Hiring Webinar: The Magic in the OMG Sales Candidate Assessment
1 CommentWednesday, 6 March 2013  |  Tuck Mixon

If you have ever hired a salesperson that did not work out, even though you were sure they would, or you know you need stronger salespeople to combat how difficult selling has become in 2013, then this Webinar will provide you with the information to help you identify and select those very salespeople.

Evolution of the Salesperon
Thursday, 28 February 2013  |  Tuck Mixon
Evolution of the Salesperon

Evolution of the Salesperson - Interesting infographic from Postwire

From Product Pusher to Successful Challenger

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Tuck Mixon • 952-239-0722 • 16684 Saddle Horn Ct • Suite 100 • Eden Prairie • MN • 55347 • USA