ResourcesAssessmentsAssess Your Value Proposition 5 Questions reveal whether you have a compelling, customer focused value proposition or you seem like just another vendor. Get Your Marketing Score 10 Questions uncover your Marketing Score. How do you rank? Free Sales Hiring Mistake Calculator Answer just 15 questions (will take less than 5 minutes) and we'll instantly (next page) provide you with your total cost of hiring mistakes including your cost of recruitment, development and lost business. Ready? Free Sales Force Grader Answer just 22 questions (it will take less than 5 minutes) and we will provide you with an instant score (on the next page) on the relative effectiveness of your sales force. Along with your score, you'll see how your sales force compares with others, receive an explanation of what your score means, and we'll recommend what you can do to improve your score. Ready? Free Reports, Ebooks, and White PapersHow to Out Smart, Out Market, and Out Sell Your Competition by Tuck Mixon Learn and implement four key practices proven to help you earn and keep more good customers. How to Hire Top Salespeople by Tuck Mixon; Includes The Modern Science of Salesperson Selection by Dave Kurlan Secrets of Tuned In Leaders Free ebook by Craig Stull, Phil Myers, and David Meerman Scott. Discover why there is there is a much more fundamental reason for product failure than features and price. You'll learn the seven secrets distilled from their work with 30 CEOs from both thriving and struggling companies. A great primer for their book: Tuned In: Uncover the Extraordinary Opportunities That Lead to Business BreakthroughsRecommended Books - A Few FavoritesMarketing and StrategyThe Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs The Right Brain Way: Drive Your Brand with the Power of Emotion Nurturing Customer Relationships Competitive Advantage: Creating and Sustaining Superior Performance Culture and HiringGood to Great: Why Some Companies Make the Leap... and Others Don't Topgrading for Sales: World-Class Methods to Interview, Hire, and Coach Top Sales Representatives Topgrading: How Leading Companies Win by Hiring, Coaching, and Keeping the Best People, Revised and Updated Edition SalesSPIN Selling Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball Selling to Big Companies Psychology and PersuasionInfluence: The Psychology of Persuasion (Collins Business Essentials) LifeThe MacArthur Study Bible
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by Frederick Reicheld 
by Charles T. Kenny, Ph.D.
by Jim Cecil and Eric Rabinowitz 
by Michael Porter
by Jim Collins
by Ph.D., Bradford D. Smart 
by Neil Rackham
by Dave Kurlan
by Jill Konrath 
by Robert B. Cialdini, Ph.D.
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